In order to enrich the on-site activities during GIFE, promote the enthusiasm of insurance practitioners to participate in the event, improve the interaction between citizens and insurance institutions, and let insurance practitioners jump out of the public's established framework, the Organizing Committee's Office of GIFE, together with China Banking and Insurance Regulatory Commission Guangdong Office and Guangdong Association of Insurance Industry, Joint efforts were made to discover the beauty of insurance - a special event for the winners of the Guangdong Life Insurance Industry Sales Skills Competition at GIFE (referred to as the "Insurance Star" special event). The success of every insurance winner is not inevitable, and the bitterness is not inhuman.

GIFE provides a platform for award-winning personnel to share their experiences, skills, and cases. Through the China Banking and Insurance Regulatory Commission Guangdong Office, Guangdong Association of Insurance Industry, the GIFE, and major insurance companies, they jointly launch insurance "newcomers" to learn from experience on the spot, enhance the business level of insurance practitioners, and expand insurance influence. The event was also previewed through the promotion channel of GIFE, further strengthening the understanding and communication between insurance practitioners and the public, forming a good atmosphere of striving for excellence within the industry, publicizing the image of the insurance industry, showing the image and style of China Banking and Insurance Regulatory Commission Guangdong Office and Guangdong Association of Insurance Industry, and promoting the healthy development of the insurance industry.

In order to actively respond to the call of the Party and the central government's financial targeted poverty alleviation policy, promote the strategy of financial services for rural revitalization and poverty alleviation, this fair set up for the first time the exhibition area of financial targeted poverty alleviation achievements "Never forget the original mission - when Guangdong financial poverty alleviation is in progress". Here, the major financial institutions in Guangdong Province will focus on the achievements of helping to win the battle against poverty, and exchange and disseminate various innovative institutional models and successful poverty alleviation experiences.

As the main force of poverty alleviation, the financial industry has played an irreplaceable role in poverty alleviation. In recent years, according to the arrangement and deployment of the CPC Central Committee and the State Council, the financial sector has continuously deepened its understanding, accelerated the innovation of financial products and services, increased the optimization of financial resources, strengthened the coordination and cooperation among departments, and made positive achievements by focusing on "targeted poverty alleviation and targeted poverty alleviation".

The New Express, as the main media to report the poverty alleviation achievements in Guangdong Province, also actively participated in the exhibition area of financial targeted poverty alleviation achievements. During the exhibition, Wen Guohui, Deputy Secretary of the CPC Guangzhou Municipal Committee and Mayor, and Chen Zhiying, Member of the Standing Committee of the CPC Guangzhou Municipal Committee and Executive Vice Mayor, also visited the exhibition area.

In the exhibition area of financial services for rural revitalization, the warm-hearted stories of Guangdong financial people who serve the rural revitalization and show their support will be presented one by one. They have gone deep into the fields and stepped out of the new height, heat and temperature of financial services for agriculture, rural areas and farmers. For example, the Guangzhou Branch of the People's Bank of China carried out the "I do practical things for the masses" activity, focusing on the urgent concerns and expectations of the three rural service objects, and explored and carried out the "financial consultant" activity at the village level to effectively solve the "last mile" problem of financial benefits to farmers. They are well aware of farmers' pain points and needs, and constantly innovate financial services and products. For example, various financial institutions have launched products such as unsecured credit loans "rural credit loans", which not only have flexible terms, low interest rates and convenient procedures, but also can handle door-to-door transactions to effectively solve the problem of farmers' urgent need for funds. 

At the same time, it also popularized all kinds of financial knowledge for farmers, and became a "mobile bank" at the door of the people. They are deeply aware of the difficulties in selling agricultural products, so they integrate resources, seek cross-border integration, and build an online sales platform for caring farmers. For example, the online love agriculture platform jointly launched by SPDB Guangzhou Branch and China Post has put on the shelves ginseng fruits, cereals, sweet potatoes and other agricultural products. Since its launch, the sales volume has exceeded 160000 kg and the sales amount has exceeded 2 million yuan. They are well aware of the local industrial characteristics, take cultivating industries as the way to help rural revitalization, and help rural areas and farmers to continue to increase their income steadily. For example, the stone house in Dengcun Village, Nitan Town, Zengcheng, reconstructed by Guangzhou Nanyue Guotou Financing Guarantee Co., Ltd., has become a clocking place for ancient villages and rural scenery. Such stories always happen on the land of Guangdong. Countless financial people in Guangdong have written vigorous movements on the road of rural revitalization. This year is the first year of the "Fourteenth Five Year Plan" and also the first year to consolidate and expand the achievements of poverty alleviation and achieve effective connection with rural revitalization. From poverty alleviation to rural revitalization, Guangdong's financial industry has explored a sustainable development path that enables rural revitalization through finance, contributing the warmest power to rural China.

On June 24, 2022, the award ceremony for outstanding cases of Guangdong's financial industry "I do practical things for the masses" practical activities was successfully held at the site of the 11th GIFE.This activity is to continue to promote the "I do practical things for the masses" to see results in practice, promote the Party history learning and education to go deeper and more practical, further enhance the people's sense of gain, happiness and security, reflect the responsibility of Guangdong's financial industry, and promote the high-quality development of the financial industry, the activity was held in association with Guangzhou Financial Industry Party Committee, The Securities & Futures Association of Guangdong, Guangdong Insurance Industry Association, Guangdong Asset Management Association.

Since its launch, all units in the province have actively responded and actively participated, and a total of 89 units have submitted 138 practical activity cases of "I do practical things for the masses" with typical deeds, serving the masses and receiving good response.

The fight against the epidemic requires strong financial support. The financial system actively implements the decisions and arrangements of the Party Central Committee and the State Council, takes the initiative to ensure smooth financial services, and supports epidemic prevention and control in various regions. The 9th GIFE firmly implemented the major decisions and arrangements of the CPC Central Committee, coordinated the fight against epidemic and poverty alleviation, served the "six stabilities" and "six guarantees", performed their due responsibilities in winning the fight against epidemic, provided financial institutions with a platform to display the results of the fight against epidemic, and gave full play to the important role of finance in the fight against epidemic.

In order to fully implement the spirit of the 20th CPC National Congress and the spirit of General Secretary Xi Jinping's important speeches and instructions to Guangdong, and conscientiously implement the spirit of Guangdong province's high-quality development conference, the 12th GIFE set up Finance Empowers High-quality Development exhibition area, focusing on the display of Guangdong's financial support for manufacturing province, science and technology innovation province, "hundred counties, thousands of towns and ten thousand villages high-quality development project "Green Guangdong ecological construction and Hengqin, Qianhai, Nansha three platform construction of the stage results, Guangdong, Hong Kong and Macao Bay Area, Guangdong, nine municipalities collectively appeared, with high-quality financial services to empower high-quality development.

GIFE will focus on creating the Lingnan Financial Festival, launch financial products for the benefit of the people in terms of financial products and service exhibitions. Carry out consumer credit products, real estate consumer credit products, gold and jewelry products, financial wealth management products, bank card products, insurance products, fund products and other financial products and sales activities, to provide preferential treatment and convenience for residents to purchase financial products, while providing overseas investment, study abroad immigration and treasure hunting and other services. Encourage financial institutions to join GIFE, promote institutional exhibition and sales, and promote financial consumption.